In today's interconnected world, philanthropy is truly global.

With five departments covering integrated marketing, design, print/production, data science and global philanthropy, we create tailored solutions specific to your needs. Building from decades of experience in charitable giving, we ensure that our nonprofit partners have the strong foundation, communications and back-end support that are essential to successful fundraising.

Our goal is to create
effective, lasting
fundraising solutions.

Across our services, you can be assured of having at least two to three dedicated team members engaged in strategy and day-to-day project implementation, with senior leadership maintaining oversight on big-picture strategy. As your service needs grow or become more complicated, we seamlessly grow the team as well – incorporating subject area experts that bring the latest intelligence from the sector to every project.

Outreach & Cultivation

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Donor Communications

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Market Research

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Board Growth & Development

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Prospect Research


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Major Gifts


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Branding


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Events


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Outreach & Cultivation

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Nonprofits need to spend time with their prospects and donors, which is why Faircom provides critical operational support as an extended development back office. For organizations with limited capacity, Faircom provides strategic counsel and implementation support for high-touch prospect and donor relationships. This can include:

  • Qualification strategies and calendars as the first step to vet prospect interest in engaging with an organization in a deeper, more meaningful way.
  • Cultivation strategies and calendars per prospect or donor, tailored to their particular interests and history.
  • Executing outreach to schedule prospect or donor meetings and attending meetings with partners for ongoing strategic counsel.
  • Preparing meeting profiles, briefs, and agendas, as well as running mock meetings for preparation.
  • Ongoing development of cultivation opportunities and guiding the solicitation process.


We work as valuable partners behind the scenes of your prospect and donor relationships, ensuring the connection stays directly with your nonprofit. This helps build loyalty, trust, and a sense of partnership between you and the donor – the cornerstones of transformational philanthropy.

Donor Communications

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Storytelling is fundamental to building relationships with your audience. Our team of communications and design specialists help craft a range of cultivation, fundraising, and stewardship pieces that enable our partners to convey the value and urgency of their missions. The most fundamental component of nonprofit communications is a Case for Support, a kind of prospectus to pitch charitable investments to donors. In drafting such a document, we:

  • Provide a strong, focused message for donors.
  • Explain a pressing, urgent challenge that a donor can be engaged to address.
  • Establish an organization’s vision and legitimacy in tackling a specific issue.
  • Set a concrete fundraising goal tied to impact, including amount and program needs.

Market Research

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Knowing the landscape for fundraising is essential to thoughtful, targeted strategy development. When entering a new market, we recommend that organizations start with research to understand where they fit. Looking at peer groups and relevant nonprofit sub-sectors allows us to see what works – or doesn’t – in fundraising for a particular mission. Factors we explore include:

  • Long term revenue trends in different sources of charitable giving, including foundation, corporate, and individual.
  • Emerging preferences in giving channels and donor behaviors.
  • Market KPIs on donor performance and investment, including metrics like cost per new donor or lead, retention, and more.
  • Other environmental considerations that may impact charitable giving.

 

From this work, we integrate lessons and learnings to understand:

  • WHO Gives – to inform targeting and new avenues for revenue growth.
  • HOW They Give – to identify key tactics to integrate into a larger fundraising strategy.
  • HOW MUCH They Give – to understand potential long-term returns.
  • WHY They Give – to develop messaging to use in building new constituencies.


 

Board Growth & Development

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A Board of Directors is one of the most important weapons in a nonprofit’s arsenal for fundraising – but they need proper support, training, and tools to be effective. Utilizing similar tools like prospect research can allow us to identify new board candidates if a group is seeking to expand. With incoming or existing members, we also support their fundraising efficacy with services like:

  • Orientation or coaching sessions, including briefings on effective fundraising for members who need such support.
  • Support to members for identification of high-quality prospects within their networks.
  • Organizing events, whether to provide members opportunities to engage with one another or use as tools to solicit further support.

Prospect Research


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Prospect research is important to finding new leads for funding as well as identifying pockets of opportunity for upgraded giving in your existing network. Using proprietary and subscription databases, donor screening tools, and well-honed research skills, Faircom researchers provide our partners with the kind of prospecting support typically reserved for large-scale nonprofits. In addition to feeding a pipeline for major giving, research ca n be valuable in finding new Board members or other volunteer leaders, or to expand a network of partners that build visibility and program reach. We assess prospect value and relevance based on three key indicators:

  • Linkage refers to a pre-existing connection to your organization, whether as a donor or network contact, such as through Board members.
  • Ability correlates to capacity to give; for individuals, this refers to net worth, while foundation and corporate prospects are viewed through reported assets and market cap.
  • Interest considers charitable giving and engagement indicators, such as support to related programs or organizations.

Research is tailored to each partner, and we share all findings including contact
and other details in customizable formats that give our partners actionable
intelligence to drive their fundraising.

Major Gifts


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Complementing integrated marketing strategies with personalized, high-touch engagement of prospects and donors is essential to strengthening your fundraising across all levels of the donor pyramid. To build high-dollar fundraising opportunities, we support nonprofits with:

  • Individual prospect research and strategy development through qualification, cultivation, solicitation, and stewardship.
  • Foundation and corporate relationship development, from identification, letter of inquiry submission, collaborative grants development, and impact reporting.
  • Constitution of Advisory Boards and expansion of Boards of Directors.
  • Board, executive and staff training in fundraising throughout the development cycle.
  • Strategy and implementation of in-person and virtual events, ranging from intimate dinners to large scale fundraising galas, and from networking cocktails to roundtable and panel discussions.
  • Strategic partnership development to augment program offerings and reach in the United States.
  • Development of all communications and collateral materials to support the above activities.

Branding


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A strong visual identity is necessary to stand out from the competition and create a strong first impression. Clean, consistent branding helps instill familiarity and trust among donors and non-donors alike. For new organizations, this may require creating an entirely novel identity, but even existing organizations can benefit from a brand refresh from time to time. We have a great deal of experience in both cases. When developing or refreshing a brand, we create:

  • A dedicated logo, which may be targeted organization-wide or specific to a special campaign initiative.
  • A unique color palette, with primary, secondary, and tertiary colors.
  • Any additional icons or graphic elements that can be used to enhance communications and marketing efforts.
  • A typography set, covering header and body fonts for print and digital mediums.
  • Additional items needed to support a full brand guidelines set can be identified as needed, such as articulating the character, tone, and values of supporting written communications

Events


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Events small and large provide valuable opportunities to raise funds and connect with donors. Our team develops strategies for events based on an organization’s base and needs, as well as takes over all production logistics for implementation. This includes vendor sourcing and management, program design, invitation management, and more. Born out of necessity during the global lockdowns for Covid-19, the toolbox for events has now expanded to include virtual engagements. Despite the different medium, we bring the same skills to bear in crafting unique experiences for attendees – including incorporating virtual components to hybridize in-person events and extend reach to audiences beyond the room.

If you are looking for more information and case studies about direct and digital marketing, visit our sister agency FaircomNY.

The U.S. is the #1 philanthropic market in the world, and so entering the American market to diversify your funding can be a smart, effective choice. However, you need to be prepared with a strategy to succeed. 

That’s where we come in, with support that can include:

 
  • Strategy development to establish a strong roadmap, building from an organization audit and market analysis, with corresponding implementation calendar development.
  • Branding and visual identity development to help make your mark in a new context.
  • Tailored communications development for the American market, including draft and design of key collateral to help raise your visibility.
  • Expansion of your base through prospect research, considering individual, corporate and foundation prospects as well as strategic partnership development.
  • Strategy implementation to set your plan in motion, including assistance with prospect approach, cultivation and stewardship, as well as organizing events for visibility and fundraising.
  • Coaching and training for staff, Board and other “friends of the organization” to refine presentation skills, fundraising familiarity and specific meeting preparation.
  • Building strategies to apply American fundraising fundamentals to other country contexts, including strengthening your offer and revenue growth at home.
 
We typically launch a new partnership by spending time with your entire team for an on-site visit, building an agenda with you for effective onboarding. Going forward you will have at least two dedicated account managers to coordinate all strategy and actions. We remain available to you through email and phone, also typically setting bi-weekly conference or video calls for regular check-ins on all projects.
 
Intrigued? Contact us to learn more!
The fundraising market in the U.S. is always changing, and every organization needs to be nimble to explore new opportunities to bring in valuable revenues. In some cases, you may be pursuing fundraising for the very first time! No matter the size or sophistication of your development department, we are prepared to help, with support that can include:
 
  • Strategic planning workshop facilitation, as well as ongoing consulting to define your organization’s strategic plan for fundraising.
  • Organization audits and market analyses to determine feasibility of new fundraising markets, including strategy and calendar for launching into a new sector.
  • Campaign planning and implementation, running from a silent phase to define your case, build a campaign board and secure initial funding commitments, through to the public launch.
  • Development of communications and your case for support, targeting various donor types.
  • Development office assistance, including data audits, prospect research and strategy development for cultivation and stewardship.
  • Event production for visibility and fundraising, ranging from small-scale dinners to roundtable discussions to major fundraising galas.
  • Coaching and training for staff, Board and other “friends of the organization” to refine presentation skills, fundraising familiarity and specific meeting preparation.
 
With our global experience, we can also advise you and offer support in entering many new markets internationally. We typically launch a new partnership by spending time with your entire team for an on-site visit, building an agenda with you for effective onboarding. Going forward you will have at least two dedicated account managers to coordinate all strategy and actions. We remain available to you through email and phone, also typically setting bi-weekly conference or video calls for regular check-ins on all projects.
 
Intrigued? Contact us to learn more!

We partner with organizations working in a wide variety of sectors, including:

Education Health Human
Services Arts & Humanities
International Development
Human Rights

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We are passionate about our partners because we believe in their work – and we would love to learn more about your mission and vision for the future.
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